First Franchise Born in Sightseeing Industry

By Anita Shen,
FranChina

China Travel Service Group (CTS) signed an agreement with 31 travel agencies and related companies nationwide who had claimed to be under the leadership on Apr 19th, which symbolized an era of licensing for CTS. As is reported that it is the first time that domestic traveling industry adopts a franchising model to operate and administrate its brand.

CTS promotes brand franchising and recruits franchise fee reasonably on five categories: share-holding travel agencies, joint stock travel agencies, qualified international travel agencies, non-qualified international travel agencies and local agencies, which is used on uniformed promoting, commercials and innovation. Further, CTS franchisor will share resources with each franchisee travel agency at large and provide technique guidance and supports on brand operation, service training and products innovation etc by means of franchising. Meanwhile, CTS endeavors to expand the franchise network step by step, shorten the gap between home and abroad franchising on administration and mode, and intensify the CTS brand effect.