Hong Kong SaSa Marching to Beijing

By Anita Shen,
FranChina & www.franchising.cn

It is quite a lot of tourist's mission to buy cosmetics when traveling to Hong Kong. Fortunately, maybe next year, we will get the chance to stroll around Hong Kong cosmetics shop right here in Beijing. It is learned from headquarters of SaSa, Asia's leading cosmetics retailer, that ''one stop cosmetics specialized store'' which can be seen everywhere in Hong Kong will have her first try out in Beijing.　

Guo Shaoming, Chairman & President of Administration of SaSa, claims that Sa Sa is going to invest 100 million HKD for the development of the mainland market. In next 5 years, SaSa plans to open 100 stores in the first tier cities with the pioneer 5 outlets in Shanghai, while in Beijing, it is expected to carry out within two years. It is introduced that SaSa has opened her first retail shop in March this year in Shanghai with an investment of 8 million RMB and will keep running another 3 SaSa retail stores in Shanghai within this year. Later next year, she will travel to Beijing, Chengdu, Guangzhou, and etc. with approximately 4 or 5 stores. Since 2007, SaSa is going to speed up the expansion rate, reaching up to 30 outlets per year in mainland and alter the total number of 84 shops now to 240 in Asia in the following 5 years.

Sa Sa obtains her reputation for low price. However, the price of the same product in mainland will definitely higher than that of in Hong Kong, which finds her way that the cosmetics for sale here subject to test, various taxes which greatly increase the cost by 15% to 25% that could no longer be compared with prices in Hong Kong.　

Sa Sa is given the name ''one stop cosmetic specialized shop'' for a wide range of products are available, namely skin care products, perfume, cosmetics, body care products and beauty accessories, so that customers will not be troubled by wandering around different shops for all kinds of beauty stuff but be satisfied with everything ready once only. Besides, SaSa recommends famous European professional cosmetics brands only used in beauty center, which are unprecedented for public sale nationwide.