James Liu, Managing Partner

James has built a successful track record over his career in helping foreign franchises' expansions into the Chinese market. Since 1997 when starting his franchising consulting career, James' outstanding and efficient work in handling cases of local franchising consulting & foreign franchises' localization jobs has brought him a high reputation and recognition among his domestic and foreign clients, including those famous chains like Tupperware, Diary Queen, Gymboree and Gloria Jean's Coffees, etc. James is also a frequent speaker at numerous industry conferences and seminars and has been broadly interviewed, quoted, and cited in the franchising community, especially in the cross-border franchising arena. James is also one of the best franchise lawyers in China, who had involved in and contributed a lot to the Chinese legislation in franchising.

Education:
BusinessCollege of Beijing, Bachelor of Law '94
Peking University, EMBA '00
Chicago-Kent School of Law, LLM '02

Professional Qualifications:
Certified Franchise Consultant
Standing Member of Franchise Committee of China Chainstore & Franchise Association
Attorney-at-law
Chartered China Trademark Agent
Member of International Trademark Association (INTA)

Working Experience:
1994-1997, Associate - China Sinda Intellectual Property Agency
1997-2002, Partner - Intellexpert Franchise Consulting
Since 2002, Managing Partner, FranChina