‘In my recent experience working with James Liu of FranChina I have been impressed with his professionalism and his astute marketing approach toward introducing our Outback Steakhouse brand to groups in China. Equally important, James has enabled us to bridge the cultural gap and afforded me the opportunity to work ‘hand-in-glove’ as a 2-man team to present Outback Steakhouse in the best light possible. James has proven his sincerity and good faith on behalf of our brand, and has shown the highest level of integrity in our dealings.’

Charlie Weeks, VP, Outback Steakhouse International

‘I knew James and Rita for many years. They are honest people, very professional and diligent. James is the best lecturer in our franchise education seminars and matchmaking workshops. They have very good interaction with international franchise community, and I am proud that we have FranChina who can represent China in that community. I look forward to seeing more progresses they will make in the coming days.’

Lucy Wu, Secretary General, China Chainstore & Franchise Association

‘FranChina team did a great job for us. They are so knowledgeable that always give us in-depth analysis on the market we are struggling with our rivals. We are a very high-end brand which we feel quite hard to franchise our business. Luckily, we met FranChina team, they helped structure our model and system, most importantly, under their guidance and leads referral, our goal was realized and we were very happy to see our 100th store’s opening just in one and half years since we were working together.’

Welsun Lee, CEO, Hiersun Diamond Group